BMW 118d Advanced Diesel car has been awarded 2008 World Green Car. The European selection committee for the 2008 World Car Awards made the announcement. Tom Purves, President and CEO of BMWNA accepted the honor on behalf of BMW at the award function held at the 2008 New York International Auto Show. The Jury comprising of 50 renowned automotive journalists recognized the Emissions, Fuel consumption and Power Plant Technology of BMW’S 118d as “the best in the world”.

“We are honored to receive the 2008 World Green Car award for the BMW 118d,” said Mr. Purves. “As a company we have been committed to reducing fuel consumption and emissions of our vehicles, while at the same time improving performance. This commitment is the driving force of our Efficient Dynamics platform and the philosophy behind BMW’s vehicle designs and development of technologies such as the Advanced Diesel implemented in the 118d” he added.

The vehicle or the green technology could be in production or an experimental prototype with potential near-future application. Tailpipe emissions, fuel consumption and use of a major advanced power plant technology (beyond engine componentry), aimed specifically at increasing the vehicle’s environmental responsibility, were all taken into consideration.

The Jury felt that BMW’s Efficient Dynamics technology, as applied to the 118d, comprises a range of features and improvements with the specific purpose of reducing fuel consumption and lowering emissions. Its 143-hp, 2.0-litre turbo-diesel engine, with third-generation common-rail fuel injection, piezo-injectors, and up to 2,000 bar injection pressure is said to reduce fuel consumption by up to eight percent.

BMW will release many of its models with the Efficient Dynamics technology in the US soon.

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