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RSSFord Crown Victoria: The Car that Failed to Make a Long Impact
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Ford launched its Crown Victoria thirty years back in 1979. Since then, it had just a few minor changes. Ford developed a new plan to overhaul the crown jewel. Thanks to the government assistance from Australia. Back in 1970’s “downsizing” was a term used by the auto industry to describe a shell game where large cars were dropped down a notch in size to sit on a platform slightly smaller than the previous model. Throughout the 1970s Ford’s full size offerings were huge beasts of burden. It launched the Galaxie 500 Crown Victoria by the end of the decade to catch up the General Motors who had earlier mastered the whole downsizing strategy.
In the primary stage, the Crown Victoria made a broad appeal for drivers who were looking for a big car with all of the trappings. With the passage of time, the sales went down with the change in the tastes of the consumers. Ford then decided to make improvements to the car targeting a hike in the sales. As a result, Ford, the largest automaker of the US invested heavily in trucks, vans, SUVs and select cars, but the Crown Victoria quickly began to show its age. Today, the Crown Victoria is terribly outdated and Ford hasn’t done a refreshing in more than a decade, so an overhaul is warranted.
As per the latest news sources, Ford has decided to build a production and research facility to redesign and several new models. Many auto experts Expect the new Crown Victoria to be built in Australia and imported to the U.S. But this is unlikely to happen. Ford is also expected to expand the Falcon’s production to at least one U.S. plant and may make some technical refinements. The Crown Victoria may spawn a new Mercury Gran Marquis which will become the replacement for the current Lincoln Town Car.
