Mitsubishi is in all efforts to make good headway in sales with an increase in production of over 12% since this time last year. But yes, it is a fact that they are still well behind the likes of Toyota and Ford who dominate the market for vehicle production. But it should be noted that the sales in the North American, Russian, Middle East and African markets have shown a big positive siding towards the Lancer and Outlander, which of course have helped Mitsubishi gaining valuable ground on their competitors.

Mitsubishi launched

its Lancer brand first in 1973 and was pretty successful in rallies. The Lancer is now on its eighth generation which started production in 2007 and over six million Lancers have been sold since its first generation launch.

The Outlander was brought out by the Japanese carmaker in 2001. This SUV is now on its second generation model that started production in 2005.

Mitsubishi is planning to roll out more models into the competitive market. The Japanese automaker is really eager to spread the word. Japanese cars have always been famous for overloading their vehicles with large quantities of gadgets for you to play by introducing new and innovative technology that takes years to arrive in the western world.

Those days in which Mitsubishi needed to cover up defect problems in its vehicles are just past stories. Mitsubishi has successfully buried them back by rectifying the errors and increasing the quality of their products. Europe has taken a liking to the reliability and affordable pricing of the new vehicles on the market and now with eight major locations around the world they could start to be a force to be recon with. So does that simply mean that Toyota, Ford and BMW may have to face insomnia in the coming days?

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Tags: BMW, Car, Toyota, Mitsubishi, Ford, Japan, North America, technology, Russia, Mitsubishi Lancer, Africa, Middle East,

This entry was posted on Friday, February 27th, 2009 at 7:21 pm and is filed under Mitsubishi. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.