In the late 1990s, Nissan, the Japanese automaker rolled out a new version of its Maxima to the critical acclaim of automobile experts as well as to consumers. It went a step ahead in 2004 by launching it. The Maxima was perceived by many as a step backward and sales dropped accordingly. After a span of 5 years, Nissan is poised to release a new Maxima and the company has the Chrysler 300 and Toyota Avalon in its crosshairs! Nissan has a long history in the automobile market.

It has enjoyed the confidence of drivers and car lovers with its alluring models and mesmerizing performance on roads.

There is no doubt that the disappointed consumers with a particular model will look elsewhere foe nice models. Not even brand loyalty can keep consumers in the fold. Nissan found this out painfully in 2003 as the first Maxima was were released in 2004. Sales dropped down terrifically as potential buyers complained about the cheap looking interior as well as the uninspiring exterior.

Nissan’s loss was Chrysler’s and Toyota’s gain. The full sized, rear wheel drive Chrysler 300 has performed very well and the all-new-for-2006 Toyota Avalon was evoking favourable comparisons with current Lexus models. Nissan, after realizing the debacle was busy in Maxima’s redesigning. It has pushed the new car up market. This means that the all new Maxima will probably more resemble a vehicle from Nissan’s luxury car division Infiniti than any Nissan has to date.

And now, what are the major changes? The line of changes will include a redesigned exterior that takes its styling cues from Infiniti and a much more luxurious and refined interior along with more optional equipment made standard.

Sure, you may have to pay more for the new Maxima, but in the end you are certain to drive away with a car that competes effectively with Chrysler and Toyota for sales in the all important large car segment. Hope this is a good news for Nissan and the car lovers.

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This entry was posted on Sunday, January 25th, 2009 at 5:48 am and is filed under Nissan. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.