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Suzuki: The Small Car Maker
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Suzuki is a big name in the automobile industry. It is known for its cars and bikes that are still ruling the roads around the world. Even though, Suzuki is known for the elegant bike, the cars that came out from its lineage were not below than any competing model.
Even though, brands such as Kia and Hyundai have brought out cars, Suzuki never suffered setback. It was only a few years back that the old
Suzuki Swift could be found on British roads, usually being driven at about 20mph on the motorway. They were only really popular with cash strapped pensioners who drove them pretty much as motorised shopping trolleys. But then came Suzuki Vitara, the ultimate accessory for the 90’s hairdresser and was generally found in white. Suzuki launched out a series of light commercial vehicles that became an instant hit on European roads. In 2005, Suzuki brought out all-new Swift. The Swift had a big press launch in the UK and appeared in TV commercials featuring none other than Cristiano Ronaldo demonstrating some of his ball skills to some adoring young fans before disappearing in his little Swift.
The Suzuki Swift is essentially a poor man’s Mini but deliver nippy performance. It is a well built model coming at a low price than its counterparts. The Swift comes with a number of petrol engines plus a diesel engine sourced from Fiat which delivers good fuel economy. The Splash, another model developed by Suzuki replaced the Wagon R which was an ill advised name for the British market but as with the Swift the Splash is another good example of a small city car which people are now turning to in their droves. Then came out Jimny, a 4×4 range with a petrol engine in the UK which offer amazing fuel economy. Suzuki has reaffirmed that it is a supplier of small practical cars that are well placed to succeed in an ever- changing market.
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