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Volkswagen: Strategic Annexation of American Markets
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Volkswagen crossed the boundaries of Germany in the end og 1950’s to reach the Europen market. The attempt was a big success. While Volkswagen’s range of cars became a big hit in the European market, the Golf has been the mainstay of the Volkswagen lineup since its introduction. Thanks to its sophisticated features and looks. There have been five generations of the Volkswagen Golf. Its first version came out in the summer of 1974. It was a common face in the market until 1983.
Its chassis also spawned the Volkswagen Scirocco sport coupe, Volkswagen Jetta saloon/sedan, Volkswagen Golf Cabriolet convertible, and Volkswagen Caddy pickup.
The second-generation Golf hatchback/Jetta sedan ran on the European and American roads between the years of 1983 to late 1991. The North American version was produced in Pennsylvania went on sale at the start of the 1985 model year. The production of the first-generation Golf went up annually in South Africa as the Citi Golf, with only minor modifications to the interior, engine and chassis, using tooling relocated from the New Stanton plant in Westmoreland, Pennsylvania .
But the eighties were gloomy years for Volkswagen in America. The sales in both the United States and Canada fell dramatically, despite the success of models like the Golf elsewhere. The Rabbit developed a reputation for bad electrical systems and oil burning. The Japanese and the Americans were able to compete with similar products at lower prices. Later, VW launched the second-generation Golf, GTI and Jetta models which helped briefly in North America. VW’s American sales broke 200,000 in 1985 and 1986 before resuming the downward trend from earlier in the decade. VW brought the Czech car maker Å koda Auto the following year.
Volkswagen launched the second generation Volkswagen Polo, a stylish and spacious three-door hatchback in 1981 and sold as a hatchback and “coupewhich was a big success. It was facelifted in 1990 and was in demand for long years until its replacment by the third generation Polo in 1994.
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